Whopper quarter for Burger King
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US fast food company Burger King has posted its best quarterly sales increase in nearly a decade.
The company says the sales boost is the result of a promotional ‘two for $5’ campaign, the introduction of the new spicy BLT Whopper and a boost in breakfast sales – no single “silver bullet”.
Burger King’s same store sales rose 6.9 per cent in the US and Canada, according to parent Restaurant Brands International, but it declined to say if it was the result of increased customer traffic or a high per customer spend. Given the low cost promotional offer, it’s likely to have come at the cost of margins.
Burger King’s performance is all the more significant due to its coincidence with a 2.6 per cent fall in sales by its larger rival McDonald’s.
Global same store sales rose 4.6 per cent at Burger King.
Questions & Answers
Q.What factors contributed to Burger King's increased sales this quarter?
What factors contributed to Burger King's increased sales this quarter?
The company attributed its sales boost to a promotional 'two for $5' campaign, the introduction of the new spicy BLT Whopper, and an increase in breakfast sales. No single factor was solely responsible for the improvement.
Q.Did Burger King disclose whether its sales increase was due to more customers or higher individual spending?
Did Burger King disclose whether its sales increase was due to more customers or higher individual spending?
No, Burger King's parent company, Restaurant Brands International, did not specify if the sales growth resulted from increased customer traffic or a higher per customer spend.
Q.How did Burger King's performance compare to its main competitor this quarter?
How did Burger King's performance compare to its main competitor this quarter?
Burger King's positive sales increase coincided with a 2.6 per cent fall in sales for its larger rival, McDonald's. This makes Burger King's performance particularly noteworthy.
Q.What was the rise in Burger King's global same store sales for the quarter?
What was the rise in Burger King's global same store sales for the quarter?
Burger King reported a 4.6 per cent increase in its global same store sales. In the US and Canada specifically, same store sales rose by 6.9 per cent.
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