Westpac introduces Apple Pay in New Zealand
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Westpac New Zealand customers can now use Apple Pay wherever contactless payments are accepted.
This reflects the findings of a recent study by Allied Market Research, which found that younger consumers appreciate the simplicity of mobile payments.
The mobile payment market is expected to reach $4.5 trillion by 2023, according to the research firm, which also notes the market is growing with a “lightning-fast” rate in Asia-Pacific.
However, even mobile payments are beginning to be superseded.
The report noted that near field communication (NFC) and QR technology is fast becoming standard in various parts of Asia-Pacific, and various market players are already investing in this new technology.
Westpac is celebrating the launch of Apple Pay by donating $2.50 for every customer who uses Apple Pay five times before May 2, 2019, to charity. Each customer will also receive a one-off payment of $10.
“It is yet another reason for our customers to get excited about Apple Pay,” Shane Howell, Westpac’s chief experience officer, said.
The four charities that will benefit from the initiative are the Mental Health Foundation, Shine, Sustainable Coastlines, and New Zealand’s rescue helicopter services.
Questions & Answers
Q.Which specific groups are noted to appreciate mobile payment simplicity?
Which specific groups are noted to appreciate mobile payment simplicity?
A recent study by Allied Market Research indicated that younger consumers are particularly keen on the ease of mobile payments. This finding contributed to Westpac's decision to introduce Apple Pay in New Zealand for its customers.
Q.What is Westpac doing to mark the launch of Apple Pay in New Zealand?
What is Westpac doing to mark the launch of Apple Pay in New Zealand?
Westpac is celebrating the launch by donating $2.50 to charity for each customer who uses Apple Pay five times before May 2, 2019. Also, each qualifying customer will receive a one-off payment of $10.
Q.Which charities will benefit from Westpac's Apple Pay launch initiative?
Which charities will benefit from Westpac's Apple Pay launch initiative?
The initiative will support four specific charities. These are the Mental Health Foundation, Shine, Sustainable Coastlines, and New Zealand’s rescue helicopter services, all of which will receive donations from Westpac.
Q.What new payment technologies are becoming standard in the Asia-Pacific region?
What new payment technologies are becoming standard in the Asia-Pacific region?
The report notes that near field communication (NFC) and QR technology are quickly becoming standard across various parts of the Asia-Pacific region. Market players are already investing in these newer payment methods.
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