WeChat makes e-commerce push to serve growing users in Indonesia

The developers of the popular multi-platform messaging app WeChat have rolled out an e-commerce offering through the app to tap the boom in the number of Indonesians using smartphones and engaging in online transactions.

The app now offers a new feature called Official Account, which provides digital marketing platforms for companies that makes it easy to promote information and services to customers through the application.

Through these features, WeChat users can reserve a hotel room, order a take-out meal, sign up for a coupon program, or carry out a financial transaction, according to Benny Ho, the Hong Kong-based director of business development at Tencent, the Chinese internet giant behind WeChat. Ho said the possibilities were “limitless”, depending on what service a company wanted to provide to its customers.