WeChat gives more effort to support anti-counterfeit
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WeChat has tightened its anti-counterfeit measures with 38 improvements to its Brand Protection Platform revealed in its annual Brand Owner Protection report released yesterday.
WeChat claims more than 72,000 vendors were punished last year for attempting to sell counterfeit goods on its platforms.
WeChat has also standardised the online infringement complaint system to make it easier for companies and individuals to report offenders.
The WeChat team collected more than 126,000 valid infringement clues through user complaints on its Brand Protection Platform, 99.9 per cent of which led to crackdowns facilitated by brand owners.
Fake-selling had even been occuring on so-called ‘mini programs’. As of early February, 976 mini programs have been permanently banned by WeChat. More than 22,300 infringing links and pieces of content have been removed.
WeChat’s monthly active users reached 1 billion worldwide last week.
More than 180 domestic and foreign enterprises from 18 countries and regions covering more than 400 well-known trademarks at home and abroad have registered on WeChat’s Brand Protection Platform. Most of the registered enterprises are from the US, China, Switzerland, Japan and France.
Questions & Answers
Q.What new features or changes has WeChat introduced to combat counterfeit sales?
What new features or changes has WeChat introduced to combat counterfeit sales?
WeChat has made 38 improvements to its Brand Protection Platform. It has also standardised the online infringement complaint system to simplify reporting for both companies and individuals.
Q.How many counterfeit vendors did WeChat penalise last year?
How many counterfeit vendors did WeChat penalise last year?
Last year, WeChat punished over 72,000 vendors for attempting to sell fake goods on its platforms. The company also banned 976 mini programs and removed more than 22,300 infringing links and content.
Q.From which countries are most of the businesses registered on WeChat's Brand Protection Platform?
From which countries are most of the businesses registered on WeChat's Brand Protection Platform?
Most of the enterprises registered on the Brand Protection Platform are from the US, China, Switzerland, Japan and France. Over 180 domestic and foreign businesses from 18 countries have joined the platform.
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