Who What Wear enters mobile arena with new ‘Shop app’
In this article (5)
Who What Wear launched on Wednesday Shop/Who What Wear, a new shopping app that offers consumers access to retailers and curated products.
Shop/Who What Wear features a universal shopping cart, auto-added discount codes, and expedited shipping, as well as a product assortment that mixes high and low price points.
In addition, the app’s editorial direction has attracted brands such as Gucci, Target and Reformation, all of which have never participated in a third-party shopping app, as well as 30 retailers including Barneys, Neiman Marcus, Urban Outfitters and Moda Operandi.
“Who What Wear has an audience of more than 14 million who come to us for trend roundups, celebrity style inspiration, and market guides,” says Katherine Power, co-founder and CEO of CMG (the parent company of Who What Wear). “SHOP/WHO WHAT WEAR is the perfect complement to our editorial content because it completes the natural progression from seeking fashion inspiration to making a purchase in an easy and curated way.”
The 100% shoppable online destination is launching its new app a few months after holding its own first see-now-buy-now fashion show during NYFW in February, during which online viewers could shop in real time.
The Clique Media Group owned website also launched in 2016 a clothing and accessories line exclusively at Target.
The Shop/Who What Wear app is available to download now on iOS.
Questions & Answers
Q.What specific features does the new Shop/Who What Wear app offer to shoppers?
What specific features does the new Shop/Who What Wear app offer to shoppers?
The app includes a universal shopping cart, automatically applies discount codes, and provides expedited shipping. It also offers a product assortment that combines both high and low price points for consumers.
Q.Which brands are participating in the new app, and what is notable about their involvement?
Which brands are participating in the new app, and what is notable about their involvement?
Brands like Gucci, Target, and Reformation are participating. It is notable because these brands have never previously joined a third-party shopping app, making their inclusion significant for Who What Wear.
Q.How does the Shop/Who What Wear app fit into the company's existing business strategy?
How does the Shop/Who What Wear app fit into the company's existing business strategy?
The app complements Who What Wear's editorial content by providing a direct path from seeking fashion inspiration to making a purchase. This allows their 14 million strong audience to act on trend roundups and style guides.
Q.What previous ventures has Who What Wear undertaken recently, prior to launching this app?
What previous ventures has Who What Wear undertaken recently, prior to launching this app?
A few months before the app launch, Who What Wear held a 'see-now-buy-now' fashion show during NYFW, allowing real-time shopping. They also launched a clothing and accessories line exclusively with Target in 2016.
Reader pulse
Is Who What Wear's new app a major shift?
21,821 votes so far