Wassa is launching a new Traffic Analysis solution in South East Asia
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Wassa, a French company expert in Image Processing and Artificial Intelligence, developed a new solution, perfect for the retail industry, called Dencity. They plan on launching in South East Asia, the world’s fastest growing region in terms of consumer purchasing power.
This Traffic Analysis solution will be presented at the world’s largest gathering of the mobile industry, Mobile World Congress, from February, 26th to March, 1st 2018 in Barcelona, at the French Tech pavilion, Hall 5, Stand 5B61.
Dencity is an Image Processing solution that analyzes the flow and behavior of customers in stores, shopping malls, airports and any other needed location. It keeps data secure and anonymous.
By relying on a network of cameras, Dencity accurately counts shoppers, detects their age and gender, and creates heat maps to highlight the most frequented area of a location. All the data collected are visible on an easy-to-use analytics dashboard that notifies managers of in-store trends, and helps them acquire a better understanding of the visitors’ profiles.
Dencity’s application is ideal for sectors like retail, events and public space management. This traffic analysis solution helps improve space allocation efficiency, evaluate geo-marketing strategies’ impacts, and increase in-store traffic.
The modular solution is suitable to any retail space and can be customized according to specific needs. It keeps all data private as no Bluetooth nor Wifi are involved in data collection. The analysis is done exclusively through the footage of security cameras.
Through its office in Hong Kong, Wassa chose Asia to launch this solution. “Today, the future of retail is being decided in Asia, and Dencity will be part of the movement.” Frédéric SOMMERLAT, CEO OF Wassa.
Questions & Answers
Q.What specifically does the Dencity solution analyse about customer behaviour?
What specifically does the Dencity solution analyse about customer behaviour?
Dencity, an Image Processing solution, analyses the flow and behaviour of customers in various locations. It accurately counts shoppers, detects their age and gender, and creates heat maps to highlight frequently visited areas.
Q.How does Wassa ensure the privacy of the data collected by Dencity?
How does Wassa ensure the privacy of the data collected by Dencity?
The solution keeps all data private, secure, and anonymous, with no Bluetooth or Wifi involved in collection. Analysis is exclusively performed using footage from security cameras, not personal devices.
Q.What benefits does the Dencity traffic analysis solution offer to businesses?
What benefits does the Dencity traffic analysis solution offer to businesses?
It helps improve space allocation efficiency, evaluates the impact of geo-marketing strategies, and aims to increase in-store traffic. Managers receive notifications about in-store trends via an analytics dashboard.
Q.Which specific sectors can benefit from the Dencity application?
Which specific sectors can benefit from the Dencity application?
The Dencity application is ideal for sectors such as retail, events, and public space management. Its modular nature means it is suitable for any retail space and can be customised.
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