Walmart-owned Flipkart opens experience centre
In this article (5)
Indian e-commerce platform Flipkart has opened a physical furniture experience centre in Bengaluru.
The Walmart-owned firm’s 1800sqft store will retail around nine furniture brands, and is likely to be followed by two more similar outlets in the country.
“The furniture category has traditionally had a strong presence offline,” said VP of furniture, electronics and private labels Adarsh Menon, “because customers like to see and touch the products they are buying. We understand the requirements of customers and hence ‘FurniSure’”.
Industry competitor Ikea launched in India last year, attracting extensive queues.
Flipkart is also seeking to launch an offline supermarket.
Questions & Answers
Q.What is the primary reason Flipkart has decided to open a physical furniture experience centre?
What is the primary reason Flipkart has decided to open a physical furniture experience centre?
Flipkart opened the centre to address customer preferences for furniture shopping. Customers traditionally like to see and touch furniture items before making a purchase, which the online platform couldn’t fully accommodate previously.
Q.What is the name of the furniture experience centre launched by Flipkart?
What is the name of the furniture experience centre launched by Flipkart?
The new furniture experience centre launched by Flipkart is named 'FurniSure'. This name reflects their understanding of customer requirements for the furniture category.
Q.How many furniture brands will be retailed at the new Bengaluru experience centre?
How many furniture brands will be retailed at the new Bengaluru experience centre?
The new 1800 square feet Bengaluru store will retail approximately nine different furniture brands. This offers customers a selection of products to view in person.
Q.Does Flipkart plan to open more physical stores in the future?
Does Flipkart plan to open more physical stores in the future?
Yes, it is likely that two more similar furniture outlets will follow the Bengaluru store in India. Flipkart is also seeking to launch an offline supermarket, indicating a broader move into physical retail.
Reader pulse
Is Flipkart's physical furniture centre a smart move?
21,757 votes so far