Vudu picks Ooyala for new free streaming servic

Ooyala now powers the new advertising (AVOD) service, Vudu Movies on Us, from Vudu, Walmart’s subscription-free, premium video streaming service.

Advertisers are now able to access Vudu’s millions of customers, reaching millions of streams every month across thousands of titles on connected devices.

Ooyala is the exclusive technology provider for Vudu’s entire free-ad-supported service and is also representing the advertising inventory, helping them expand the business beyond the current leading transactional-based (TVOD) service.

Vudu uses Ooyala Pulse, Ooyala’s holistic advertising platform, to manage every campaign running across its ad-supported service in real-time. With forecasting capabilities that come out-of-the-box with Ooyala Pulse, Vudu can see if campaigns are on track to reach their goals and impression commitments. If not, Vudu is able to adjust and optimize campaigns on the fly to ensure all campaigns are successful.

Also, Ooyala is powering all video for Toca TV, the first video streaming service from Toca Boca.

With Ooyala, Toca Boca now delivers its extensive video library of original and curated content to its global audience as the company moves into a new category of kids’ entertainment.

To maximize viewership and return on every asset, they chose Ooyala as its technology partner to deliver personalized recommendations so its audience engages longer and gets the most value out of every video, everytime.

Using Ooyala Discovery, Ooyala’s content recommendation technology, videos are served based on contextual factors such as like-viewing patterns on similar devices and geographical locations.