Voylla.com to open 25 offline retail stores in offline expansion plan
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Voylla.com, a jewellery and accessories shopping website run by Bengaluru-based Voylla Retail Private Limited, is planning to set up exclusive offline stores to consolidate its presence in the Indian fashion imitation jewellery industry, said its founder and chief executive officer Vishwas Shringi.
The two-year-old company, which currently has three offline stores, including one in Bengaluru, is gearing up to launch 25 shop-in-shops across the country in tie-up with retail chains like Future Group’s Central within the next one-and-a-half year.
Voylla.com is the latest to join the league of ecommerce players entering the offline retail business. While Flipkart has opened its first brick-and-mortar store “Fliptomania” in Bengaluru and online jewellery store Bluestone.com launched outlets in Bengaluru, Mumbai and New Delhi in 2014, online fashion retailer Myntra.com is gearing up to roll out offline stores in due course.
Questions & Answers
Q.How many new offline stores does Voylla.com plan to open?
How many new offline stores does Voylla.com plan to open?
Voylla.com intends to launch 25 shop-in-shops as part of its offline expansion. This will significantly increase their current physical presence from three stores to 28 locations in total.
Q.What is the timeline for Voylla.com's offline store expansion?
What is the timeline for Voylla.com's offline store expansion?
The company aims to open these new shop-in-shops within the next one and a half years. This indicates a relatively swift rollout for their planned physical retail presence across India.
Q.Which retail chains will Voylla.com partner with for its new shop-in-shops?
Which retail chains will Voylla.com partner with for its new shop-in-shops?
Voylla.com plans to tie up with established retail chains, including Future Group's Central. These collaborations will facilitate their entry into various locations across the country.
Q.Is Voylla.com the first e-commerce company to venture into offline retail?
Is Voylla.com the first e-commerce company to venture into offline retail?
No, Voylla.com is described as the latest to join this trend. Other online players like Flipkart, Bluestone.com, and Myntra.com have already established or are planning brick-and-mortar outlets.
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