Volvo Car Malaysia launches new Batu Pahat 3S centre

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Volvo Car Malaysia, together with its newest dealer AJ Premium Motors, have launched a new Volvo 3S centre in Batu Pahat to serve customers in the Southern region. The new dealership is part of the company’s sales and aftersales transformation programme, with more locations set to be introduced later in the year.
“There is growing interest for our models in Malaysia and we are actively setting-up dealerships in strategic areas around Malaysia to better service this need,” said Lennart Stegland, managing director of Volvo Car Malaysia.
“It is an absolute requirement for all new dealerships to adhere to the Volvo Retail Experience (VRE) standards, consistent with our dealership standards in Europe – it is not just an aesthetical guideline but also dictates the level of service rendered in our dealerships,” added Stegland.
Volvo Batu Pahat features a Scandinavian-inspired ‘living room’ where customers can relax while being attended to by a sales representative or while waiting for the vehicles to be serviced in one of the two service bays in the facility.
“Our presence in Batu Pahat makes it more convenient for owners from the surrounding areas of Muar, Kluang and Segamat to service their cars or for prospective customers to view new Volvo models,” said Jacky Ong, managing director of AJ Premium Motors.
The 3S centre is located at Lot. 1005, Jalan Kluang, 83000 Batu Pahat, Johor, Malaysia and it is open from 9am till 6pm on Monday to Saturday, and from 11am to 5pm on Sunday and public holidays.
Questions & Answers
Q.What is the primary purpose of the new Volvo 3S centre in Batu Pahat?
What is the primary purpose of the new Volvo 3S centre in Batu Pahat?
The new centre is intended to serve customers in the Southern region of Malaysia. It aims to make it more convenient for owners from surrounding areas like Muar, Kluang, and Segamat to service their cars or view new Volvo models.
Q.How does the new Batu Pahat dealership fit into Volvo Car Malaysia's broader strategy?
How does the new Batu Pahat dealership fit into Volvo Car Malaysia's broader strategy?
The dealership is part of the company's sales and aftersales transformation programme. Volvo Car Malaysia plans to introduce more locations later in the year, actively setting up dealerships in strategic areas across the country.
Q.What specific standards must new Volvo dealerships adhere to, according to Lennart Stegland?
What specific standards must new Volvo dealerships adhere to, according to Lennart Stegland?
New dealerships must adhere to the Volvo Retail Experience (VRE) standards. These are consistent with dealership standards in Europe and dictate both the aesthetics of the facility and the level of service provided to customers.
Q.What amenities are available for customers at the Volvo Batu Pahat centre?
What amenities are available for customers at the Volvo Batu Pahat centre?
The centre features a Scandinavian-inspired 'living room' where customers can relax. It also has two service bays for vehicles and offers attention from sales representatives while customers wait.
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