Volkswagen won’t make Audi cars with SAIC in China before 2018
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German carmaker Volkswagen said on Wednesday it would not produce or sell any Audi cars with SAIC Motor until at least 2018, seeking first to strengthen ties with existing Audi partner China FAW Motor Corp .
VW announced in November a non-binding agreement with SAIC to discuss a partnership regarding Audi AG, which is the best selling premium brand in China.
Tying up with SAIC, China’s largest automaker, could boost slowing sales for the premium Audi brand as Daimler’s Mercedes and newer entrants such as General Motor’s Cadillac eat into its market share.
“No sales, no production, nothing this year (2017),” state-owned China Daily on Wednesday quoted VW China chief Jochem Heizmann as saying.
A VW spokesman confirmed Heizmann’s remarks, saying talks with SAIC were ongoing but that nothing “operational” would happen before 2018.
“An agreement (with SAIC) could be reached in 2017 and there will be preparation with all the points for sales and production and so on,” an Audi spokeswoman told Reuters.
“As soon as there is an agreement, there will be measures to fulfil this agreement, but right now we are just in talks and we have no agreement.”
She added that while larger talks were ongoing, discussions about sales with SAIC were on hold until an agreement is reached resolving concerns of existing FAW dealers.
Volkswagen gets a larger proportion of the proceeds from the 50-50 tie-up with SAIC than from its 40 percent stake in the venture with FAW.
Joint ventures with VW and Audi have given FAW a lifeline as it struggles to create successful brands of its own.
Existing dealers of Audi cars in a letter to the German firm last year said creating a new sales network would further damage an already tenuous situation as existing dealers suffer from slowing sales and generally operate at a loss.
The Volkswagen spokesman said the priorities were first to strengthen ties with FAW, including with a recently agreed 10-year joint plan, second to resolve concerns of existing Audi dealers, and last, to move forward with a cooperation with SAIC.
Audi said on Tuesday that its joint venture with FAW would introduce five more plug-in electric cars in China in the next five years, following on FAW and VW agreeing to a 10-year roadmap for the venture.
Questions & Answers
Q.What is Volkswagen's main reason for delaying the partnership with SAIC regarding Audi cars?
What is Volkswagen's main reason for delaying the partnership with SAIC regarding Audi cars?
Volkswagen's priority is to first strengthen its existing ties with China FAW Motor Corp, which is Audi's current partner. Resolving concerns of existing Audi dealers is also a key factor before moving forward with SAIC.
Q.Why would Volkswagen benefit more from a joint venture with SAIC compared to its current one with FAW?
Why would Volkswagen benefit more from a joint venture with SAIC compared to its current one with FAW?
Volkswagen receives a larger proportion of the proceeds from its 50-50 tie-up with SAIC than it does from its 40 percent stake in the venture with FAW. This indicates a potentially higher financial return for VW.
Q.What concerns have existing Audi dealers raised about a potential new sales network with SAIC?
What concerns have existing Audi dealers raised about a potential new sales network with SAIC?
Existing Audi dealers stated that creating a new sales network would further damage their already difficult situation. They are currently suffering from slowing sales and generally operating at a loss.
Q.What future plans are there for Audi's existing joint venture with FAW?
What future plans are there for Audi's existing joint venture with FAW?
Audi's joint venture with FAW plans to introduce five more plug-in electric cars in China over the next five years. This follows a recently agreed 10-year roadmap between FAW and VW.
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