Viu reaches 4m unique users in 1 year
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PCCW has announced that its Viu OTT video service has reached 4 million unique users one year after launch.
Viu is now available in Hong Kong, Singapore, Malaysia, India, Indonesia and the Philippines, offering a range of premium Asian video content.
Viu’s content library includes Korean content from the top four broadcasters, as well as Japanese, Malaysian, Indonesian, Taiwanese, Hollywood and now Thai content in some markets. The company differentiates with fast local subtitling, and by producing its own entertainment news in collaboration with Korea’s K1 Headlines.
During the third quarter of 2016, Viu recorded over 218 million views, with users consuming an average of 1.2 hours of content per day or 12 videos per week.
“As OTT takes root and continues to develop rapidly in Asia, Viu continues to stride forward with the launch of its service in the Philippines, a vibrant market with over 30 million viewers who regularly watch videos online,” PCCW Media Group MD Janice Lee said.
“We are confident that our Philippine launch will replicate the growth and success we have experienced in the region.”
Questions & Answers
Q.Which specific Asian regions currently have access to Viu's OTT video service?
Which specific Asian regions currently have access to Viu's OTT video service?
Viu is currently available in Hong Kong, Singapore, Malaysia, India, Indonesia, and the Philippines. The company has recently launched its service in the Philippines, aiming to replicate its regional success.
Q.What types of content does Viu offer to its users, and are there any recent additions?
What types of content does Viu offer to its users, and are there any recent additions?
Viu provides premium Asian video content, including Korean shows from top broadcasters, as well as Japanese, Malaysian, Indonesian, and Taiwanese series. Hollywood content and new Thai content are also available in some markets.
Q.How does Viu distinguish itself from other video streaming services in the market?
How does Viu distinguish itself from other video streaming services in the market?
Viu differentiates itself through fast local subtitling across its content library. Also, it produces its own entertainment news content, working in collaboration with Korea's K1 Headlines.
Q.What was the engagement level of Viu users during the third quarter of 2016?
What was the engagement level of Viu users during the third quarter of 2016?
During the third quarter of 2016, Viu recorded over 218 million views. On average, users consumed 1.2 hours of content per day, which equates to approximately 12 videos per week.
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