Viu reaches 4m unique users in 1 year

PCCW has announced that its Viu OTT video service has reached 4 million unique users one year after launch.

Viu is now available in Hong Kong, Singapore, Malaysia, India, Indonesia and the Philippines, offering a range of premium Asian video content.

Viu’s content library includes Korean content from the top four broadcasters, as well as Japanese, Malaysian, Indonesian, Taiwanese, Hollywood and now Thai content in some markets. The company differentiates with fast local subtitling, and by producing its own entertainment news in collaboration with Korea’s K1 Headlines.

During the third quarter of 2016, Viu recorded over 218 million views, with users consuming an average of 1.2 hours of content per day or 12 videos per week.

“As OTT takes root and continues to develop rapidly in Asia, Viu continues to stride forward with the launch of its service in the Philippines, a vibrant market with over 30 million viewers who regularly watch videos online,” PCCW Media Group MD Janice Lee said.

“We are confident that our Philippine launch will replicate the growth and success we have experienced in the region.”