Vittoria Coffee launches first instant coffee in its 64-year history

Vittoria has launched its first range of instant coffee since the company’s inception in 1947.

The company says the new range capture the richness and balance of a traditionally prepared coffee in the convenience of an instant.

Made from freeze-dried Arabica beans, Vitoria Instant Coffee is available in 100g jars or single-serve bags that roast in a 3-minute steep.

The 100g instant coffee jar comes in four different blends – Original Classic, Italian, Latte, and Mountain Grown. While the single-serve coffee bag is available in four 20-serve bags in Espresso, Italian, Mountain Grown, and Long Black.

“We set out to create new, easier coffee experiences for all our customers,” said Rolando Schirato, MD, Vittoria Coffee. “These new products deliver on the distinctive Vittoria taste and offer our customers the convenience to enjoy our legendary 100-per-cent Arabica blends”.

Vittoria Instant Coffee is available in all Woolworths supermarkets nationwide.