Vitality Air offers packaged fresh-air to China
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Fresh air reaches at a price for individuals in China. People are buying fresh air from North American manufacturer since air-pullution is major issue in the Chinese capital.
Beijing has been warned as the city has encountered the worst smog of the year. Exploiting this situation, Vitality Air, a Canadian firm, is transporting packaged fresh air in canisters to China.
Moses Lam, the co-founder of Vitality Air, set up a bottle for sale on an e-commerce site, eBay around two months ago as a prank. Presently, that prank has turned into a lucrative business as the organization is offering a container of air at an expense as high as 20 dollars for every 7.7 litre jar of Rocky Mountain fresh air, which is 50 times more costlier than packaged mineral water in China.
Some facts on Chinese air pollution includes:
1.One in each five deaths in China is because of air pollution.
- Industrial pollution affects 1.6 million lives across China, especially around Beijing, every year.
- On December 8, the smog level inclined beyond 300 AQI (Air Quality Index), which is considered as ‘extremely horrible’.
- The Chinese government declared red-alert on December 10 as the pollution level is recorded 500 AQI, which is termed as “hazardous” as per the US Embassy.
- Around 2000 kilometre of East China, encompassing cities such as Beijing, Zhengzhou, Nanjing, Changchun and Xian was covered with a blanket of heavy smog.
Questions & Answers
Q.How did Vitality Air's business in China begin?
How did Vitality Air's business in China begin?
Vitality Air co-founder Moses Lam initially listed a bottle of fresh air on eBay as a prank around two months ago. This humorous act unexpectedly evolved into a profitable business, leading the firm to transport packaged air to China for sale.
Q.What is the cost of Vitality Air's product compared to other bottled goods in China?
What is the cost of Vitality Air's product compared to other bottled goods in China?
A 7.7-litre jar of Rocky Mountain fresh air from Vitality Air costs 20 dollars. This price makes it 50 times more expensive than packaged mineral water available in China, highlighting its premium positioning in the market.
Q.How bad was the air quality in Beijing when the red alert was issued?
How bad was the air quality in Beijing when the red alert was issued?
On December 10, the pollution level in Beijing was recorded at 500 AQI, which the US Embassy termed as 'hazardous'. This severe reading led the Chinese government to declare a red-alert for the city's air quality.
Q.What is the geographical spread of the severe air pollution mentioned in the article?
What is the geographical spread of the severe air pollution mentioned in the article?
A significant area of East China, approximately 2000 kilometres, was covered by heavy smog. This included major cities such as Beijing, Zhengzhou, Nanjing, Changchun, and Xian, indicating a widespread environmental issue.
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