Virtual Closet offers interactive approach to fashion
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In a first for Singapore, The Shoppes at Marina Bay Sands has unveiled an interactive concept, the Virtual Closet.
Located on the Grand Colonnade of The Shoppes, it is an interactive platform enabling shoppers to browse the latest collections from Burberry, Dolce & Gabbana and Tom Ford. Each brand showcases its collections for at least a fortnight, with the closet closing its doors on October15.
Set up to resemble a walk-in wardrobe, the Virtual Closet has interactive digital mirrors offering a 360-degree view of selected products. Visitors can interact with the display cases and mirrors to switch colours and designs clothing items and accessories.
A feature is a multi-sensory photo booth where shoppers can choose a projected background and audio soundtrack as they pose for selfies. Those who upload their image on social media can win treats from restaurants at The Shoppes or Marina Bay Sands’ celebrity-chef restaurants.
Questions & Answers
Q.What is the primary purpose of the Virtual Closet interactive platform?
What is the primary purpose of the Virtual Closet interactive platform?
The Virtual Closet allows shoppers to interactively browse the latest collections from featured fashion brands. It enables them to switch colours and designs of clothing items and accessories through digital mirrors.
Q.Which specific fashion brands are currently showed within the Virtual Closet?
Which specific fashion brands are currently showed within the Virtual Closet?
The interactive concept currently shows collections from Burberry, Dolce & Gabbana, and Tom Ford. Each brand's collection is on display for at least a two-week period.
Q.How can visitors win prizes by using the Virtual Closet?
How can visitors win prizes by using the Virtual Closet?
Visitors can win treats from restaurants at The Shoppes or Marina Bay Sands’ celebrity-chef restaurants. This is achieved by uploading their images taken in the multi-sensory photo booth to social media.
Q.When will the Virtual Closet at Marina Bay Sands cease operation?
When will the Virtual Closet at Marina Bay Sands cease operation?
The Virtual Closet concept will close its doors to visitors on October 15. Each featured brand's collection is displayed for at least a fortnight until that date.
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