Virtual Closet offers interactive approach to fashion

Aug 31, 2017Updated Jun 4, 20251 min read

In a first for Singapore, The Shoppes at Marina Bay Sands has unveiled an interactive concept, the Virtual Closet.

Located on the Grand Colonnade of The Shoppes, it is an interactive platform enabling shoppers to browse the latest collections from Burberry, Dolce & Gabbana and Tom Ford. Each brand showcases its collections for at least a fortnight, with the closet closing its doors on October15.

Set up to resemble a walk-in wardrobe, the Virtual Closet has interactive digital mirrors offering a 360-degree view of selected products. Visitors can interact with the display cases and mirrors to switch colours and designs clothing items and accessories.

A feature is a multi-sensory photo booth where shoppers can choose a projected background and audio soundtrack as they pose for selfies. Those who upload their image on social media can win treats from restaurants at The Shoppes or Marina Bay Sands’ celebrity-chef restaurants.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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