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Vingroup unit partners with Google to make TVs

By Rajiv Menon
1 min read
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In this article (5)

VinSmart, a unit of private conglomerate Vingroup, will produce smart televisions in partnership with Google, the company announced Wednesday.

The partnership will allow the electronics producer to develop its Vsmart TVs on Google’s Android operating system.

VinSmart is set to release the first five models, which have 4K resolution and Google Assistant in Vietnamese, next month.

The TVs, which will have Dolby sound systems, will be made in Hanoi’s Hoa Lac Industrial Park.

After Google, VinSmart will look for international partners to develop more smart products meeting global standards under a Vietnamese brand, Vingroup’s deputy director Le Mai Tuyet Trinh said in a statement.

Tech expert Tran Manh Hiep said that VinSmart TVs will find it very difficult to compete in the high-end segment dominated by Samsung and LG. He said it is better that the Vietnamese company focuses on the affordable segment.

VinSmart, established in June last year, has already introduced eight smartphone models, and exported them to Spain, Myanmar and Russia. It had announced in May that it has plans to expand this to India, Thailand, Laos and Cambodia this year. The company also said that it was looking into making air conditioners and refrigerators.

Questions & Answers

Q.

What technology will the new Vsmart TVs utilise?

A.

The new Vsmart TVs will run on Google’s Android operating system, featuring 4K resolution, Google Assistant in Vietnamese, and Dolby sound systems. These models will be produced in Hanoi’s Hoa Lac Industrial Park.

Q.

When will the first Vsmart TV models be released, and how many are planned?

A.

VinSmart is set to release its first five Vsmart TV models next month. These models will feature 4K resolution, Google Assistant in Vietnamese, and Dolby sound systems.

Q.

What is the expert opinion on VinSmart's strategy for the TV market?

A.

Tech expert Tran Manh Hiep believes VinSmart will struggle to compete in the high-end TV segment dominated by Samsung and LG. He suggests the company should instead focus on the affordable market segment.

Q.

Which other smart products has VinSmart already introduced or has plans to develop?

A.

VinSmart, established last June, has already launched eight smartphone models and plans to make air conditioners and refrigerators. It also aims to develop more smart products with international partners under a Vietnamese brand.

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