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Automotive

VinFast eyes global market, to open car plant in US

By Aiko TanakaVietnam
1 min read
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VinFast plans to set up an automobile plant in the U.S. as part of its strategy to start selling there in 2022, Bloomberg reported on Tuesday.

The company, a subsidiary of conglomerate Vingroup, did not provide details about when it will be set up or where.

Bloomberg quoted its CEO Thai Thanh Hai as saying: “VinFast’s vision is to become a global smart electric car company and the U.S. is one of the first international markets that we will focus on.

“We will initially develop high-end models for the U.S.”

The company also plans to open 35 showrooms and service centers this year in California state where it has received a license to test autonomous vehicles on public streets.

Malaysian newspaper The Star quoted Hai as saying VinFast believes it can win over American and other overseas customers leery of buying an automobile from a Vietnamese company they know little or nothing about by offering top-quality vehicles with high safety standards and advanced technology.

The company has R&D centers in Australia, Germany and the U.S.

VinFast, founded by Vietnam’s first billionaire Pham Nhat Vuong, began selling cars with BMW-licensed engines in 2019.

Last year it sold 31,500 units, all in Vietnam, where 296,634 cars were sold in all.

Questions & Answers

Q.

What is VinFast's overarching goal for its car business?

A.

VinFast's vision is to become a global smart electric car company. The US is identified as one of the first international markets they will focus on for this expansion.

Q.

How does VinFast intend to persuade American customers to buy its vehicles?

A.

The company believes it can attract overseas customers by offering top-quality vehicles with high safety standards and advanced technology. This strategy aims to overcome any hesitation about a new Vietnamese brand.

Q.

Where does VinFast currently have R&D facilities?

A.

VinFast operates research and development centres in three different countries. These facilities are located in Australia, Germany, and the United States, supporting its vehicle development.

Q.

What are VinFast's immediate plans for the US market beyond the new plant?

A.

The company plans to open 35 showrooms and service centres this year in California. They have already secured a licence to test autonomous vehicles on public streets in the state.

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VinFast's US market entry plan:

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