Vincom Retail unveils three shopping centre plans
In this article (5)
Vietnam’s Vincom Retail has announced three new Vincom Mega Mall shopping centres.
Two of the new properties will be located in Hanoi and the third in Ho Chi Minh City, the country’s commercial capital.
Located in one of the largest real estate projects in Hanoi, Vincom Mega Mall Ocean Park will occupy 56,000sqm, and serve up to 1.5 million customers annually. Vincom says the mall’s design was influenced by “subterranean movements” and the blue waterfront.
Also in Hanoi, Vincom Mega Mall Smart City will feature a design concept inspired by future technology trends. The new shopping centre will cover 68,000sqm and has a catchment of 1.8 million potential customers, primarily millennials.
The third shopping centre, Vincom Mega Mall Grand Park, will open in District 9 of Ho Chi Minh City. The mall will occupy 48,000sqm of commercial space, over five floors and one basement level.
Vincom Retail’s deputy director of sales and marketing, Tran Thu Hien, said there are four key elements the company believes will secure Vincom Mega Mall’s success: the product structure, customer base, tenancy partnerships and inspirational marketing.
According to real estate company CBRE, Hanoi and Ho Chi Minh City will potentially become on the top three retail markets in Asia-Pacific.
Questions & Answers
Q.Which cities in Vietnam will host the new Vincom Mega Mall shopping centres?
Which cities in Vietnam will host the new Vincom Mega Mall shopping centres?
Two of the new shopping centres will be located in Hanoi, the capital city. The third new Vincom Mega Mall will open in Ho Chi Minh City, which is described as the country’s commercial capital.
Q.What are the predicted customer numbers for the new shopping centres in Hanoi?
What are the predicted customer numbers for the new shopping centres in Hanoi?
Vincom Mega Mall Ocean Park is expected to serve up to 1.5 million customers annually. Vincom Mega Mall Smart City has a larger catchment of 1.8 million potential customers, primarily targeting millennials.
Q.What factors does Vincom Retail believe will contribute to the success of its new malls?
What factors does Vincom Retail believe will contribute to the success of its new malls?
Tran Thu Hien, deputy director of sales and marketing, stated four key elements: the product structure, the customer base, strong tenancy partnerships, and inspirational marketing strategies for the malls.
Q.What are the sizes of the new shopping centres being planned?
What are the sizes of the new shopping centres being planned?
Vincom Mega Mall Ocean Park will occupy 56,000 square metres. Vincom Mega Mall Smart City will cover 68,000 square metres, and Vincom Mega Mall Grand Park will occupy 48,000 square metres.
Reader pulse
Vincom's expansion strategy:
Be the first to vote