Vinacafe sales up 19% in H1
In this article (4)
Leading instant coffee producer Vinacafe Bien Hoa reported a 19% jump in sales year-on-year in the first half ending June to VND950 billion (US$40.6 million).
Its post-tax profits were VND190 billion, up 21%.
Vinacafe instant coffee and Wake-up 247 coffee-flavored energy drinks remained its top products with combined sales of VND800 billion. The rest came from instant cereal.
For the full year, it targets revenues of VND2.5-2.9 trillion and profits of VND500-600 billion.
The management said the company would promote coffee-based beverages and roll out new products to meet “the unmet needs of Vietnamese customers.”
Last year, sales and profits were VND2.2 trillion and VND430 billion.
Masan Beverage, a subsidiary of conglomerate Masan Group, owns 98.79 percent of Vinacafe.
Questions & Answers
Q.Which specific product categories contributed most to Vinacafe's sales in the first half of the year?
Which specific product categories contributed most to Vinacafe's sales in the first half of the year?
Vinacafe instant coffee and Wake-up 247 coffee-flavored energy drinks were the top products, generating VND800 billion. The remaining sales came from instant cereal products.
Q.What are Vinacafe's financial targets for the full year?
What are Vinacafe's financial targets for the full year?
For the full year, Vinacafe is targeting revenues between VND2.5-2.9 trillion. Its profit target for the same period is set at VND500-600 billion.
Q.What strategy does management plan to use to boost sales and meet customer needs?
What strategy does management plan to use to boost sales and meet customer needs?
The management stated that the company plans to promote coffee-based beverages. They also intend to roll out new products designed to address the unmet needs of Vietnamese customers.