Skip to content
Food

Vietnam’s Durian Domination: Record-Breaking $3.8B Exports Propel Fruit to Top of Global Market

By Maria SantosVietnam
2 min read
Durian 1 min
Durian 1 min
In this article (7)

Vietnam’s durian exports reached a new high last year, with the total value reaching US$3.86 billion. This figure is more than 20% higher than the previous year’s record, making durian the most significant export among all fruits and vegetables from Vietnam. The country’s customs data reveal that durian exports contributed over 45% to the total value of $8.56 billion.

Other Top Fruit and Vegetable Exports

Durian was not the only fruit of note in Vietnam’s export list. Fresh coconuts registered an impressive growth rate of 36.6%, although the total export value of $534 million placed it far behind durian. Dragon fruit, another significant export, earned $526 million, despite a slight decrease in its export value.

Adaptation to Market Requirements Spurs Growth

According to Dang Phuc Nguyen, General Secretary of the Vietnam Fruits & Vegetables Association, the increase in durian exports is due to Vietnamese businesses’ ability to meet stricter quality standards and other conditions set by some markets. However, he emphasized the importance of consistent quality control and market expansion for sustained growth.

China – The Largest Market for Vietnam’s Durian Exports

China continues to be the most significant market for Vietnam’s durian exports, a position strengthened by agreements signed last year permitting the export of frozen durians and fresh coconuts from Vietnam. In addition to China, shipments to the United States, Japan, South Korea, and Europe also experienced substantial growth. Looking ahead, the association anticipates fruit and vegetable exports to reach between $9 and $10 billion this year.

Questions & Answers

Q.

What was the total value of Vietnam’s durian exports last year?

A.

The total value of Vietnam’s durian exports last year was US$3.86 billion.

Q.

What contributed to the growth of durian exports from Vietnam?

A.

The growth in durian exports from Vietnam is attributed to businesses’ ability to adapt to stricter quality standards and other conditions imposed by some markets.

Q.

Which countries are the largest markets for Vietnam’s durian exports?

A.

China is the largest market for Vietnam’s durian exports, followed by the United States, Japan, South Korea, and Europe.

Reader pulse

Will Vietnam sustain its durian export growth?

17,322 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready