Vietnam’s carmaker VinFast eyes more countries for its European strategy
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Vietnamese carmaker VinFast could add other markets in 2023 to expand its European strategy beyond a planned debut in Germany, France and the Netherlands next year.
The company, a unit of Vingroup Jsc, Vietnam’s largest conglomerate which some have called “Vietnam’s answer to Tesla,” will debut in Europe next year with two battery-electric SUVs models, the midsized VF e35 and the seven-seater VF e36, both designed by Italy’s Pininfarina.
The two models launch in Vietnam, North America and Europe around mid-2022, after an unveiling planned later this year.
VinFast became Vietnam’s first fully-fledged domestic car manufacturer when its first gasoline-powered models built under its own badge hit the streets in 2019.
VinFast’s B2B Sales Vice President Emiel Hendriksen said on Thursday it was also looking at Italy, Scandinavia, Switzerland and Austria for a second step in its European strategy.
“We’re considering those countries for 2023,” he said during a presentation at Pininfarina headquarters in Turin.
VinFast will initially rely on a direct distribution model in Germany, France and the Netherlands, based on property showrooms, but could later consider an agency model for sales in other countries, Hendriksen said.
The company sold about 30,000 vehicles domestically last year and had set a target of selling 15,000 electric vehicles in 2022, although its representatives did not provide detailed forecasts for the European market on Thursday.
Earlier this year sources said parent Vingroup JSC was considering an U.S. initial public offering (IPO) of its car unit that could value VinFast at about $60 billion, though an initial second-quarter deadline for the deal mentioned by one of the sources was delayed.
VinFast Europe CEO Bich Tran said any IPO decision was up to the company’s headquarters in Vietnam.
“Our European plans are independent from any IPO. We’re carrying on with our plans, everything in Europe is moving as planned,” she said.
Questions & Answers
Q.Which specific countries are in VinFast's initial European launch plans for next year?
Which specific countries are in VinFast's initial European launch plans for next year?
VinFast intends to debut its electric vehicles in Germany, France, and the Netherlands during its initial European expansion. These three countries form the first step in its strategy for the continent.
Q.What distribution model will VinFast use for sales in its initial European markets?
What distribution model will VinFast use for sales in its initial European markets?
Initially, VinFast will employ a direct distribution model in Germany, France, and the Netherlands. This strategy will rely on the use of its own property showrooms to sell vehicles directly to customers.
Q.Which models will VinFast launch when it enters the European market?
Which models will VinFast launch when it enters the European market?
VinFast plans to launch two battery-electric SUV models in Europe: the midsized VF e35 and the larger seven-seater VF e36. Both vehicles have been designed by Pininfarina.
Q.Has the company set any specific sales targets for its European operations?
Has the company set any specific sales targets for its European operations?
The company has not provided detailed forecasts for the European market. However, it had set a target of selling 15,000 electric vehicles globally in 2022.
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