Vietnamese fashion brand Yody launches first store in Thailand
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Vietnamese fashion label Yody will launch its first store in Thailand, the brand’s first physical store abroad.
The store will be located in an as yet unnamed large Bangkok shopping centre. Yody has already launched an online presence in Thailand and plans to launch in Malaysia in the future.
Established in 2014, Yody currently has more than 270 stores across Vietnam, focusing on producing “high-quality fashion products and excellent services to customers”.
The fashion retailer is currently hiring staff in Thailand, preparing for the launch.
According to Yody’s website, the company has been pushing for worldwide growth since 2022, with plans to expand in the US as well, along with an e-commerce strategy through Amazon.
Yody prioritises sustainable approaches above the fast-fashion trend. The company writes on its website that it uses S’Cafe fabric (made from coffee beans) as well as other materials such as Coolmax, Airycool, and Birdseye pique fabric.
Questions & Answers
Q.Where in Thailand will Yody's first international store be located?
Where in Thailand will Yody's first international store be located?
The new Yody store will be situated in a large shopping centre in Bangkok. The specific name of the shopping centre has not yet been announced, but it will be the brand's first physical store outside Vietnam.
Q.What is Yody's broader international expansion strategy?
What is Yody's broader international expansion strategy?
Yody has been pursuing worldwide growth since 2022, with future plans to launch in Malaysia and the US. It also intends to implement an e-commerce strategy through Amazon as part of its global expansion.
Q.What materials does Yody use to support its sustainable approach?
What materials does Yody use to support its sustainable approach?
Yody prioritises sustainable practices, using S’Cafe fabric, which is made from coffee beans. The brand also incorporates other materials such as Coolmax, Airycool, and Birdseye pique fabric in its products.
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