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Vietnamese consumer confidence rises in last quarter

By Wei Zhang
1 min read
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Vietnamese consumer confidence continued to see rapid improvement in the fourth quarter of 2014, according to the latest Consumer Confidence Index released by Nielsen, a global information and measurement company.

Nielsen said Vietnam had become the ninth most optimistic country globally, with an index score of 106, an increase of four points compared to the previous quarter.

Vaughan Ryan, managing director of Nielsen Vietnam, said over the last two quarters there was a significant increase in the confidence of consumers in Vietnam.

Questions & Answers

Q.

Which organisation produces the Consumer Confidence Index?

A.

The Consumer Confidence Index is released by Nielsen, a global information and measurement company. They track consumer sentiment across various markets worldwide, including Vietnam, providing insights into economic outlooks and spending intentions.

Q.

How did Vietnam's optimism rank globally in the last quarter of 2014?

A.

Vietnam was ranked as the ninth most optimistic country globally during the fourth quarter of 2014. This ranking reflects a significant improvement in consumer confidence compared to earlier periods, as noted by Nielsen's report.

Q.

What was the specific score of Vietnam's Consumer Confidence Index?

A.

Vietnam's Consumer Confidence Index score reached 106 in the fourth quarter of 2014. This represented an increase of four points when compared to the index score from the previous quarter, indicating rising optimism.

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