Vietnamese consumer confidence rises in last quarter

Vietnamese consumer confidence continued to see rapid improvement in the fourth quarter of 2014, according to the latest Consumer Confidence Index released by Nielsen, a global information and measurement company.

Nielsen said Vietnam had become the ninth most optimistic country globally, with an index score of 106, an increase of four points compared to the previous quarter.

Vaughan Ryan, managing director of Nielsen Vietnam, said over the last two quarters there was a significant increase in the confidence of consumers in Vietnam.