Vietnam Surpasses Thailand and Australia, Claiming Leading Role in China’s Mango Market
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China has dramatically increased its mango imports, with a staggering year-on-year rise that brought the total to US$29 million, as reported by China customs. This surge is primarily due to the country’s insatiable appetite for tropical fruits, coupled with a domestic supply shortage.
Mango Import Landscape
Among the six countries supplying mangoes, Vietnam emerged as the standout performer, enjoying a remarkable growth rate. While Cambodia, Peru, Australia, Thailand, and the Philippines experienced stagnation or decline, Vietnam’s mango exports skyrocketed to around US$28 million—a whopping 145-fold increase from the previous year. The average price per ton also saw a substantial rise of nearly 73%.
Thailand’s position as a major mango exporter to China has dwindled significantly, dropping to fifth place with a drastic 70% decline in shipments, valued at just US$65,000. This shift highlights Vietnam’s competitive advantage in accessibility, thanks to low logistics costs and its geographical proximity to China.
Quality and Affordability
The Vietnam Fruit and Vegetable Association emphasizes that Vietnamese mangoes are distinguished by their quality and affordability, appealing to the modern Chinese consumer. Local varieties like Hoa Loc and Cat Chu are particularly favored for their rich flavors. A spokesperson for the association noted, “These varieties resonate deeply with Chinese tastes.”
“These varieties resonate deeply with Chinese tastes.”
Experts attribute Vietnam’s vibrant market presence to its pricing strategy. Vietnamese mangoes average around $700 per ton, in stark contrast to competitors that charge between $6,000 and $11,000 per ton, such as Thailand, Peru, Australia, and the Philippines.
Demand and Seasonal Dynamics
China’s soaring demand for mangoes—both for fresh consumption and processing—has created an essential need for imports, especially during off-seasons. Vietnam, producing about one million tons of mangoes annually, meets not only the needs of China but also markets in the U.S., South Korea, Japan, and the Netherlands.
The Mekong Delta’s nearly 2,000 hectares of mango orchards certified under global standards are pivotal in fulfilling China’s stringent requirements. Notably, Vietnam’s off-season production from September to March fits perfectly with China’s deficiency during these months, allowing top-grade mangoes to fetch impressive prices, reaching up to VND100,000 per kilogram.
Yet, as this month marks the onset of China’s domestic mango season, the demand for Vietnamese mangoes has sharply declined, resulting in steep price drops to just a few thousand Vietnamese dong per kilogram (a mere few U.S. cents). One could say, “The mango may be king, but even royalty can face a fall from grace!”
Questions & Answers
Q.What factors contribute to the popularity of Vietnamese mangoes in China?
What factors contribute to the popularity of Vietnamese mangoes in China?
Their high quality, favorable pricing, and the appealing flavors of local varieties make them particularly attractive to Chinese consumers.
Q.How does the domestic mango season in China affect Vietnamese mango prices?
How does the domestic mango season in China affect Vietnamese mango prices?
As China’s mango season begins, the demand for Vietnamese imports plummets, leading to significant drops in prices. AirAsia to operate from Changi Airport’s new Terminal 4
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