Vietnam ride-hailing app FastGo to hit Singapore streets

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Vietnamese ride-hailing firm FastGo is set to launch Singapore operations in April as part of its regional expansion plans. The nine-month old Vietnamese start-up has announced that drivers will be able to register on its ride hailing application from April 1, and customers can use the service from April 30. Diep Nguyen, country manager for FastGo Singapore, said the company’s fleet size will be at least 3,000 cars.
Singapore is the third country in which FastGo will operate, after Vietnam and Myanmar. The firm is expected to face fierce competition from market incumbents including Singapore’s Grab, Indonesia’s Go-Jek, as well as local startups Ryde and TADA.
FastGo, which is part of Vietnamese technology startup NextTech Group, has plans to launch in five other countries in the region, including Indonesia and the Philippines, by the end of 2019.
While FastGo has not yet publicised fares, but the ride-hailing app will not charge peak period surcharges, and customers can tip drivers. FastGo aims to undercut competitors like Grab and Go-Jek, who collect 20 percent of ride fares from drivers, by charging them a fixed daily subscription fee of $5 if a driver’s income exceeds $30 a day.
However, an associate professor at the Singapore University of Social Sciences, as saying “another small entrant” will not make a difference to the local ride-hailing market, unless the new player is financially backed by a strong sponsor or a well-known Singaporean firm.
“Other than GoJek and Grab, the other (existing) players have very small market share and have difficulty making much impact locally. The market is easy to enter but it’s very hard to get a substantial market share,” he said.
Founded in April 2018, FastGo Vietnam JSC launched its service after Uber’s exit from Southeast Asia last June. With almost 60,000 drivers onboard, the company claims to be the second most popular ride-hailing firm in Vietnam, following Grab. After receiving an undisclosed sum in a Series A investment from venture capital platform VinaCapital Ventures in August last year, FastGo is aiming to raise another $50 million in its Series B investment round over the next few months.
According to the company’s statements, FastGo will diversify its services to include food delivery and financial services.
Questions & Answers
Q.When will FastGo's ride-hailing service be available to customers in Singapore?
When will FastGo's ride-hailing service be available to customers in Singapore?
Customers in Singapore will be able to use the FastGo ride-hailing service from April 30. Drivers can begin registering on the application from April 1.
Q.How will FastGo's pricing model for drivers differ from competitors like Grab and Go-Jek?
How will FastGo's pricing model for drivers differ from competitors like Grab and Go-Jek?
FastGo plans to charge drivers a fixed daily subscription fee of $5 if their income exceeds $30 a day. Competitors typically collect 20 percent of ride fares from drivers.
Q.Which other countries does FastGo plan to expand into by the end of 2019?
Which other countries does FastGo plan to expand into by the end of 2019?
FastGo has plans to launch in five other countries in the region by the end of 2019. These include Indonesia and the Philippines, in addition to Singapore.
Q.What is FastGo's strategy for competing in the Singapore market, given the existing competition?
What is FastGo's strategy for competing in the Singapore market, given the existing competition?
FastGo aims to undercut competitors by not charging peak period surcharges and using a fixed daily subscription fee for drivers. It also plans for a fleet of at least 3,000 cars.
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