Vietnam retail e-commerce to earn US$10 billion by 2020
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Data from the Association of Vietnam Retailers (AVR) indicates that in 2015, retail e-commerce surpassed US$4.07 billion, with a growth rate of 20%.
Ho Thi Kim Thoa, Deputy Minister of Industry and Trade, told a forum on e-commerce and mobile phone technologies in Hanoi on December 8 that e-commerce was a vital development trend in the retail sector.
Thoa said last year, the growth rate of the retail sector was 9.5%. Traditional retail made up 80%, while modern retail including supermarkets, convenience stores and e-commerce accounted for only 20%. “Notably, in the modern retail channels, the portion of e-commerce was at a low level of around 2.8%,” she added.
The country had 217 e-commerce trading floors with total revenues of VND1.66 trillion in 2014, double the 2013 figure.
“Vietnamese businesses have seen positive changes in e-commerce by big firms. The number of small- and medium-size enterprises (SMEs) participating in e-commerce was modest even though 97% of the country’s 600,000 firms are SMEs,” she said.
The deputy minister noted that the Prime Minister had promulgated a decision on master planning of e-commerce in 2016-20.
She gave the recent Online Friday on December 2 as an optimistic example of e-commerce development. The number of enterprises joining in the event this year was 3,000, higher than last year.
She urged businesses to catch up with e-commerce trends and have plans to enhance e-commerce development.
Dinh Thi My Loan, AVR’s chairwoman, said there were many factors promoting e-commerce development, including the popularity of mobile devices.
Nguyen Thanh Hung, chairman of Vietnam E-commerce Association (VECOM), agreed that the development of mobile phones and applications had contributed to promoting purchasing activities.
Hung said the country’s e-commerce had been developing at a growth rate of 30% a year. “Businesses have quickly shifted from offline to online retail. Several are even totally doing business online,” he said.
However, Pham Thanh Cong from Nielsen said the sector should ha solutions to meet demand in rural areas as there are 1.3 million traditional shops, accounting for 85% of the retail sector’s revenue.
Questions & Answers
Q.What was the total value of retail e-commerce in Vietnam in 2015, and what was its growth rate that year?
What was the total value of retail e-commerce in Vietnam in 2015, and what was its growth rate that year?
In 2015, retail e-commerce in Vietnam surpassed US$4.07 billion. The growth rate for e-commerce in that year was 20%. This data comes from the Association of Vietnam Retailers.
Q.What proportion of modern retail channels did e-commerce account for in Vietnam?
What proportion of modern retail channels did e-commerce account for in Vietnam?
Within modern retail channels, e-commerce accounted for approximately 2.8%. Modern retail itself, including supermarkets, convenience stores, and e-commerce, made up 20% of the total retail sector.
Q.How many small and medium-sized enterprises (SMEs) are there in Vietnam, and what is their participation rate in e-commerce?
How many small and medium-sized enterprises (SMEs) are there in Vietnam, and what is their participation rate in e-commerce?
There are 600,000 firms in Vietnam, with 97% of these being SMEs. However, the number of these small and medium-sized enterprises participating in e-commerce is described as modest.
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