Vietnam contributes to Apple’s sales boom
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Apple’s chief financial officer said iPhone sales was particularly impressive in several large emerging markets, including Vietnam.
Luca Maestri as saying Saturday: “We set September quarter records in the vast majority of markets we tracked. And our performance was particularly impressive in several large emerging markets, with India setting a new all-time revenue record and Thailand, Vietnam, Indonesia and Mexico more than doubling yearly.”
Apple’s fourth financial quarter ended when iPhone 14 was just launched. Strong growth in iPhone sales in large emerging markets contributed to the company’s revenues of US$90.1 billion and profit of $20.7 billion during the quarter.
For the full fiscal year revenues were $394.3 billion, up 8% from the previous year.
Apple CEO Tim Cook said: “Across nearly every geographic segment, we reached a new revenue record for the quarter.”
Recently Vietnamese retailers reported a boom in iPhone sales, with FPT Shop, The Gioi Di Dong, and CellphoneS seeing huge sales of the 13 Pro Max, which costs more than VND30 million ($1,200).
The manger of a retail chain said the second and third quarters are usually the slowest in the smartphone market, but the discount and other promotions to clear stocks to prepare for the iPhone 14 have helped older models achieve bigger sales.
Experts predicted strong growth for Apple in the last quarter, with the iPhone 14 continuing to sell well.
However, the management acknowledged it is difficult to buy the 14 Pro and Pro Max models because production speed has not caught up with demand in many markets.
Questions & Answers
Q.What were Apple's total revenues and profits for the fourth financial quarter?
What were Apple's total revenues and profits for the fourth financial quarter?
During the fourth financial quarter, Apple reported total revenues of US$90.1 billion. The company's profit for the same period stood at $20.7 billion, driven by strong growth in iPhone sales in emerging markets.
Q.Which specific emerging markets saw iPhone sales more than double annually in the September quarter?
Which specific emerging markets saw iPhone sales more than double annually in the September quarter?
In the September quarter, iPhone sales more than doubled annually in several emerging markets. These included Thailand, Vietnam, Indonesia, and Mexico, with India also achieving a new all-time revenue record for the company.
Q.Why did older iPhone models like the 13 Pro Max see huge sales in Vietnam, despite it usually being a slow period?
Why did older iPhone models like the 13 Pro Max see huge sales in Vietnam, despite it usually being a slow period?
Vietnamese retailers experienced huge sales of older iPhone models, such as the 13 Pro Max. This was due to discounts and promotions offered to clear existing stock, preparing for the launch of the new iPhone 14 models.
Q.What issue is Apple facing with the availability of the new iPhone 14 Pro and Pro Max models?
What issue is Apple facing with the availability of the new iPhone 14 Pro and Pro Max models?
Apple has acknowledged that the 14 Pro and Pro Max models are difficult to purchase in many markets. This is because production speed has not been able to keep up with the high demand for these specific new devices.
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