Video to account for 75% of 4G traffic by 2020
By 2020, mobile video usage will have increased to about 75% of total 4G traffic, from 15% in 2016, according to Huawei and Ovum.
A paper from the companies predicts that 4K UHD video, social media video, mobile video, VR/AR applications, 5G/FTTx network penetration will be among the driving forces of increased video usage.
Also contributing will be the latest IT technology trends, including cloud computing, bid data and Telco OS.
Enterprise video is also becoming a major factor of this growing video trend. On top of existing incumbent provided video services such as training, meetings with clients and remote medical services, a series of new video conferencing tools is being broadly deployed in various industries.
Video conferencing is quickly shaping the strategic infrastructure business of telcos. Major players are exploring new ways to implement successful strategies for enterprise video, striving to be the leaders in the field amidst the video business transformation opportunities.
Important steps to success
Since big video has already been identified as a strategic imperative, the paper points out that IPTV, SVOD and the broad application of video services will influence how telcos build their big video business strategies. Three important steps to success are:
First, telcos will need to fully capitalize on the opportunities offered by targeted bundled services: identify individual, family and enterprise groups as the three major markets into which telcos should provide target-oriented and innovative bundled services, such as aggregated online or mobile video services and TV entertainment offerings.
Second, telcos should strive to ensure customer loyalty and retention by exploring new video business monetization models from simply paying for services to paying for a differentiated, high-quality video user experience.
Third, yet as important, telcos should attempt to drive integration across the entire video industry ecosystem to maximize the market opportunities for all participants in the video distribution value chain.