Victoria’s Secret joins JD with store
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Victoria’s Secret is expanding its online presence in China with the launch of a flagship store on JD, the e-commerce platform.
A representative from JD’s underwear business said the collaboration of the two companies not only expands JD’s cooperation with international fashion brands, but also provides additional choices for JD’s customers pursuing high-quality products.
The JD flagship store offers Chinese customers Victoria’s Secret’s full range of classic bras, panties, lingerie and T-shirts. The launch came in time for the Chinese Valentine’s Day when sales are expected to boost as local consumers buy gifts for their loved ones.
The online flagship follows the opening of the brand’s first China duty store in Hainan Tourism Duty-Free Shopping Complex earlier this month.
The US lingerie brand closed its high-profile Victoria’s Secret flagship store in Hong Kong last year after two years of operation.
Questions & Answers
Q.What is the primary aim of Victoria's Secret opening a flagship store on JD.com?
What is the primary aim of Victoria's Secret opening a flagship store on JD.com?
Victoria's Secret is aiming to expand its online presence within China. The new flagship store on JD.com allows the brand to reach more Chinese customers with its full range of products, especially during key sales periods like Chinese Valentine's Day.
Q.Which specific product categories will be available to Chinese customers through the JD flagship store?
Which specific product categories will be available to Chinese customers through the JD flagship store?
The JD flagship store will offer Chinese customers Victoria's Secret's complete range of classic bras, panties, lingerie, and T-shirts. This provides a broad selection for consumers looking for high-quality products from the brand.
Q.How does this new online venture in China relate to Victoria's Secret's recent physical store activities in the region?
How does this new online venture in China relate to Victoria's Secret's recent physical store activities in the region?
This online flagship follows the recent opening of the brand's first China duty-free store in Hainan earlier this month. In contrast, Victoria's Secret closed its high-profile flagship store in Hong Kong last year after just two years of operation.
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