Victoria Beckham Hong Kong confirmed
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Former Spice Girl Victoria Beckham has confirmed her second fashion store will open in Hong Kong early next year.
Beckham, wife of the famous footballer and fashion celebrity David Beckham, is now a fashion designer. She opened her first flagship store in London and is so pleased with its trading has committed to a second in Hong Kong.
“Our next store will be in Hong Kong in the first half of next year, which I am incredibly excited about,” she said in an interview published in the UK over the weekend.
Beckham, 41, says her store will cater for every level of shopper – it will not be an exclusive designer boutique.
“I’ve always wanted people to be able to come to the store, whether it was just to browse, look at the architecture, buy a key ring or a full runway look. I have the most phenomenal shop staff.”
Beckham has two ranges: The original Victoria Beckham collection and VVB, a a newer sister range she is now expanding.
“The VVB collection actually merged with denim this season for the first time as a result of really listening to my customer and understanding that the two categories belong together.”
Questions & Answers
Q.When is Victoria Beckham's Hong Kong store expected to open?
When is Victoria Beckham's Hong Kong store expected to open?
The new Victoria Beckham fashion store is scheduled to open in Hong Kong during the first half of next year. This will be her second store, following the opening of her first flagship location in London.
Q.What is Beckham's vision for the type of shopper her new store will attract?
What is Beckham's vision for the type of shopper her new store will attract?
Beckham intends for the store to cater to all levels of shopper, from those just browsing or admiring the architecture, to customers purchasing a keyring or a complete runway outfit. It will not be an exclusive designer boutique.
Q.What are the two fashion ranges offered by Victoria Beckham?
What are the two fashion ranges offered by Victoria Beckham?
Victoria Beckham offers her original Victoria Beckham collection and a newer sister range called VVB. The VVB collection recently merged with denim for the first time this season, based on customer feedback.
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