Viacom unit debuts Nickelodeon block

Viacom International Media Networks (VIMN) Asia is expanding its collaboration with Vietnamese multimedia communication group International Media Corp (IMC), to launch the first Nickelodeon-branded block on IMC’s YouTV channel, available on satellite, cable and free digital terrestrial platforms in Vietnam.

By the end of September, over 5 million Vietnamese households that access YouTV will be able to enjoy up to four and half hours of Nickelodeon’s world-renowned content every day during the after-school hours on weekdays and the mornings during the weekends.

The multi-year deal includes Nickelodeon animation titles like SpongeBob SquarePants, Dora the Explorer, Teenage Mutant Ninja Turtles, PAW Patrol and select popular live action series like The Thundermans and Haunted Hathaways.

“Nickelodeon blocks offer broadcasters a robust and varied entertainment solution for kids 4 to 14 years and we are delighted to partner with YouTV to bring our first Nickelodeon branded block to Vietnam,” said Mark Whitehead, VIMN Asia Pacific’s EVP and managing director.

“We are excited that YouTV will be the first to exclusively carry a Nickelodeon block in Vietnam,” said IMC’s executive chairman Lam Chi Thien. “YouTV currently has a leading position in the Vietnamese market for families and this collaboration will provide significant added value for the kids’ programming line-up for our viewers.”

IMC currently has an existing collaboration with VIMN as a licensee partner for MTV Vietnam.