Vetements remains secret about Hong Kong debut

Nov 6, 20171 min read

High-fashion parody brand Vetements has announced on its Instagram account that it is coming to a secret location in Hong Kong on November 18.

While the Swiss venture is known for its collaborations and product drops, it remains shrouded in an air of mystery, adding to the overall intrigue of Demna Gvasalia as a designer.

Its Hong Kong announcement is equally enigmatic, being placed over a Google maps graphic featuring a line joining the brand’s hometown of Zurich to Hong Kong. There is no indication of whether its presence will be a pop-up, permanent store or an event.

Vetements, founded in 2014 by Gvasalia and his brother Guram, sells limited numbers of expensively priced clothing. Demna is also creative director for Kering-owned Balenciaga.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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