Versace launches on Lotte Premium Mall

Mar 19, 2020Updated Mar 18, 20201 min read

Italian luxury fashion brand Versace opened a store on e-commerce site Lotte Premium Mall in South Korea on Monday.

Lotte Department Store says the store is a collaboration with the official importer Versace Korea and the online mall.

Forty lines of Versace products, including ready-to-wear and accessories including wallets, belts, clutches and jewelry is showcased on the fashion mall site.

Local media reports suggest online customers will be able to exchange purchases in Versace’s brick-and-mortar boutiques, including at Avenuel Main, Avenuel World Tower and Suwon.

Myeong-gu Kim, head of the online division of Lotte Department Store said that in the future, Lotte Premium Mall plans to strengthen collaboration with international luxury brands to make their online entry into South Korea.

Versace is a luxury brand created in 1978 by Gianni Versace and his sister Donatella Versace.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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