Verimatrix boosts access to subscriber intelligence

Verimatrix has made available its quick-start evaluation program for Verspective Operator Analytics, which promises to help operators better understand how to securely and rapidly collate data from various sources in video services and demonstrate the benefits of actionable analytics across multiple departments in their organization.

Through the availability of this program, service providers have the opportunity to expand their analytics capabilities with more census-based data sources and complement traditional network monitoring analytics to get a comprehensive view of subscriber intelligence and network performance.

Implemented in the cloud, the Verspective Operator Analytics evaluation program consists of a pre-configured, software-based analytics platform that can quickly integrate with an operator’s key sources of operational and consumption data, including VOD, CDN or client device sources. Service providers also receive a set of report templates that help analyze data and determine return on investment (ROI) potential.

“We have recognized the need to provide a secure entry point that service providers can use to adopt a centralized analytics approach that ties together insights from operations, product development and marketing,” said Steve Oetegenn, president of Verimatrix.

“The Verspective Operator Analytics evaluation program provides that point of entry, plus the confidence knowing that data is both secure and compliant with appropriate privacy regulations,” said Oetegenn.