Skip to content
Fashion

Vans, The North Face parent reports huge Chinese growth

By Sarah ChenChina
1 min read
vans
vans
In this article (5)

VF Corporation – parent of brands including Vans and The North Face – says sales in China soared 20 percent in the September quarter.

Expressed in constant currency terms, they rose by 24 percent year on year.

The China performance was a key factor in the company’s global sales rising 5 percent in the quarter to US$3.4 billion, or by 6 percent when excluding acquisitions and divestments.

Globally, Vans led the way with sales up 14 percent and The North Face improved by 8 percent.

“We’re pleased with the strength of our second-quarter and first-half results, driven by our two largest brands and our international and direct-to-consumer platforms,” said Steve Rendle, chairman, president, and CEO. “The quality and fundamentals of our business remain solid as a result of the focus and strategic execution of our business teams around the globe.”

He said that despite an increasingly uncertain geopolitical and macroeconomic environment, the company is confident in the trajectory of its business.

“We remain deeply committed to transforming VF into a more consumer-minded and retail-centric organization while delivering superior returns to shareholders.”

Gross margin from continuing operations increased 90 basis points to 52.9 percent. Operating income on a reported basis was $579 million.

The company still expects its full-year revenue to be about $11.8 billion, reflecting the growth of about 6 percent.

Questions & Answers

Q.

What was VF Corporation's total global sales figure for the quarter?

A.

Global sales for VF Corporation rose to US$3.4 billion in the September quarter. This represents a 5 percent increase or 6 percent when excluding acquisitions and divestments.

Q.

Which brands were the strongest performers for VF Corporation globally?

A.

Globally, Vans was the leading brand with sales increasing by 14 percent. The North Face also showed strong performance, with its sales improving by 8 percent during the quarter.

Q.

What is the company's full-year revenue expectation?

A.

VF Corporation still expects its full-year revenue to be approximately $11.8 billion. This figure reflects an anticipated growth rate of about 6 percent for the financial year.

Q.

How did the company's gross margin perform in continuing operations?

A.

The gross margin from continuing operations for VF Corporation increased by 90 basis points. This rise brought the gross margin to a total of 52.9 percent during the reported period.

Reader pulse

Is VF Corp's China growth sustainable?

15,879 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Monday, Wednesday and a Friday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Monday, Wednesday and the Friday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready