Vans skateboarding-themed community store opens in California
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Vans skateboarding heritage is celebrated in a community-driven retail space just opened in Los Angeles.
The 11,500sqft store is themed around the skateboard culture in the region and features event space and studio as well as its footwear range.
“Our Downtown LA store opening signifies a new Vans chapter as we continue our mission and commitment to being community and experience focused,” said Van’s VP marketing Carly Gomez.
“Downtown LA has a rich history of the skate culture and artistic freedom. Not only will we be opening our doors to the new space, but we will introduce Studio808, located on the second floor of the new store where the community can share their creative energy through workshops, exhibitions and more.”
A dedicated skate shop within the space retails hard goods from local brands. The store also sells a range of curated publications.
“For 54 years, Vans has called California home,” said Van’s regional VP/GM Mitch Whitaker. “We’re grateful to be reinforcing the brand’s Southern California roots and legacy through this new space that is both reflective of, and designed for, the community and unique experiences.”
Questions & Answers
Q.What is the primary focus of the new Vans store that has opened in Los Angeles?
What is the primary focus of the new Vans store that has opened in Los Angeles?
The store is primarily focused on celebrating Vans' skateboarding heritage within a community-driven retail space. It aims to be community and experience-focused, reflecting Downtown LA's rich history of skate culture and artistic freedom.
Q.What unique features does the new Vans store offer to the community?
What unique features does the new Vans store offer to the community?
The store includes an event space, a studio called Studio808 for creative workshops and exhibitions, and a dedicated skate shop selling hard goods from local brands. It also offers a range of curated publications.
Q.Who provided a statement about the new store's commitment to community and experience?
Who provided a statement about the new store's commitment to community and experience?
Carly Gomez, Vans' VP marketing, stated that the Downtown LA store signifies a new chapter for the brand. She highlighted their ongoing mission and commitment to being community and experience-focused in the new space.
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