US sandwich chain Blimpie makes Asian debut
In this article (5)
American ‘submarine sandwich’ chain Blimpie has opened its first store in Singapore, marking its debut in Asia.
Located in Tampines, the Blimpie Singapore store offers a menu adapted for halal consumers.
In a style similar to Subway, customers can choose a type of bread ranging from white, wheat, olive, or Parmesan and choose fillings they want. Price range between SGD6.50 (US$4.81) and SGD13.50 (US$9.99) for regular subs.
Last year, American restaurant group Kahala Brands entered an agreement with Singapore’s Deelish Brands to launch Blimpie Singapore. The Singapore business is 100-per-cent Muslim owned and has the same owners as Fatburger Singapore, which is halal certified.
“Although Blimpie Singapore is not yet certified, the supply chain is 100-per-cent halal and we will be applying for certification shortly”, the company said in a statement.
Questions & Answers
Q.What is the price range for a regular sub at Blimpie Singapore?
What is the price range for a regular sub at Blimpie Singapore?
Regular subs at Blimpie Singapore are priced between SGD6.50 (US$4.81) and SGD13.50 (US$9.99). This offers customers a range of options depending on their preference.
Q.Which companies are involved in launching Blimpie Singapore?
Which companies are involved in launching Blimpie Singapore?
American restaurant group Kahala Brands entered an agreement with Singapore’s Deelish Brands to launch Blimpie Singapore. Deelish Brands owns the local business.
Q.Is Blimpie Singapore currently halal certified?
Is Blimpie Singapore currently halal certified?
Blimpie Singapore is not yet certified, but the company states its supply chain is 100-per-cent halal. They plan to apply for certification shortly.
Q.What type of bread options are available to customers at Blimpie Singapore?
What type of bread options are available to customers at Blimpie Singapore?
Customers at Blimpie Singapore can choose from various bread types, including white, wheat, olive, or Parmesan. This allows for customisation similar to other submarine sandwich chains.
Reader pulse
Is Blimpie's Singapore entry a smart move?
22,438 votes so far