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US chain The Habit Burger Grill launches in Cambodia

By Maria SantosCambodia
2 min read
The Habit Burger
The Habit Burger
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Over 50 years ago, America’s best tasting burger was born in Santa Barbara, California, and now the award-winning taste of The Habt Burger Grill will be opening its newest international location in Cambodia on October 21st! The California-based restaurant company renowned for its award-winning Charburgers grilled over an open flame, signature sandwiches, fresh-cut salads, and more announces the highly anticipated opening in the center of Phnom Penh, the capital of Cambodia, at the Tela Toul Kork Station.

The Habit Burger Grill is California’s best-kept secret, as it’s been awarded various food-focused awards in the United States. At the center of The Habit’s menu is the signature Charburger, made with a fresh 100% ground beef patty, chargrilled over an open flame for a unique smoky flavor, and topped with cheese, caramelized onions, pickles, fresh tomato slices, crisp lettuce, and mayo served on a toasted bun. The Habit has been serving the best tasting burger in America in exactly this way since 1969.

“We are excited to continue The Habit Burger Grill’s international expansion by joining forces with our new franchise partner Kampuchea Tela Company, LTD to open our first location in Cambodia. We look forward to creating new Habit fans by inviting them to enjoy our handcrafted chargrilled food delivered with best-in-class hospitality and in a welcoming Southern California environment,” said Iwona Alter, Chief Brand Officer at The Habit Burger Grill.

This marks as The Habit’s second international expansion with eight restaurants open in China today. This is just the beginning, The Habit is partnering with Kampuchea Tela Company, LTD to develop and operate restaurants throughout the Kingdom of Cambodia.

In anticipation of The Habit’s grand opening, local guests are invited for an exclusive sneak peek of the menu. The first 200 guests per event on October 16 and 17th between 11:30a.m. – 1:30p.m. and 5 p.m. – 7p.m will receive a complimentary Charburger, French fries, and drink. Upon opening, this two-story location will offer dine-in and takeout.

With its cooked-to-order mantra and creative culinary culture, The Habit Burger Grill’s open flame sears a distinctive smoky flavor into their already famous Charburgers, fresh marinated chicken, sushi-grade Ahi tuna, and USDA Choice tri-tip steaks. The Habit also has an incredible selection of sides to choose from as well as delicious hand-spun frozen treats. Guests at The Habit Burger Grill can always count on freshly-made, the handcrafted quality served up with genuine hospitality.

Questions & Answers

Q.

Which specific company is partnering with The Habit Burger Grill for its Cambodian expansion?

A.

The Habit Burger Grill is collaborating with Kampuchea Tela Company, LTD. This partnership will involve developing and operating restaurants across the Kingdom of Cambodia.

Q.

Where exactly in Phnom Penh will the first Habit Burger Grill be located?

A.

The first location will open in the centre of Phnom Penh, the capital of Cambodia. Specifically, it will be situated at the Tela Toul Kork Station.

Q.

What special offers are available to local guests before the official opening?

A.

Local guests are invited to an exclusive sneak peek event on October 16th and 17th. The first 200 guests per event will receive a complimentary Charburger, French fries, and a drink.

Q.

What other countries has The Habit Burger Grill expanded into internationally?

A.

The Habit Burger Grill has previously expanded internationally into China. The article states that there are currently eight restaurants open in China.

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