UOB Hires New Managing Director
In this article (4)
United Overseas Bank recently hired a regional head of engagement to expand its digital team in SingaporeIndustry veteran Kristina Curtis joined UOB two months . ago as managing director, regional head of engagement, group retail digital. Her LinkedIn profile shows extensive experience in digital banking, having worked for ANZ as customer analytics and digital for global wealth, and for BT financial group as chief digital officer.
When contacted, the bank declined to comment on the personnel move.
Experience in digital banking
The demand for people who have leadership and project management experience in digital banking is high in Singapore as banks are pushing to launch new digital platforms in areas of payment and wealth management.
The ability to leverage on mobile application and new technologies to build an effective communication pathway with the customers and allow for continuous engagement is increasingly valued, evident from the fact that Curtis is not the only recent senior digital.
Last October, UOB officially appointed Aaron Chia, formerly from Western Union, as the new head of its digital plus unit for wealth and lifestyle products.
Questions & Answers
Q.What is Kristina Curtis's new role at United Overseas Bank?
What is Kristina Curtis's new role at United Overseas Bank?
Kristina Curtis has been appointed as managing director, regional head of engagement, for UOB's group retail digital team. Her primary focus will be on expanding the bank's digital presence, particularly in Singapore, and enhancing customer engagement through digital platforms.
Q.What is the reason behind UOB's focus on hiring individuals with digital banking experience?
What is the reason behind UOB's focus on hiring individuals with digital banking experience?
Banks in Singapore, including UOB, are actively launching new digital platforms for payments and wealth management. They highly value leadership and project management experience in digital banking to build effective communication pathways and continuous customer engagement using mobile applications and new technologies.
Q.Who else has UOB recently appointed to a senior digital role besides Kristina Curtis?
Who else has UOB recently appointed to a senior digital role besides Kristina Curtis?
UOB also appointed Aaron Chia as the new head of its digital plus unit for wealth and lifestyle products in October of last year. Mr Chia previously worked for Western Union before joining UOB in this senior digital capacity.
Reader pulse
Is UOB's focus on digital engagement a timely move?
21,511 votes so far