Universal Music opens concept store in Japan for music ‘super-fans’
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Universal Music Japan (UMJ), a subsidiary of Universal Music Group (UMG), has opened a concept store to cater to music enthusiasts.
The four-storey store in the centre of Tokyo’s hip contemporary fashion destination Harajuku, provides a platform for artists to express their creative ideas and share them with their audience through activity programs.
The store also ranges the brand RS No.9, which gained extensive notice from fans of The Rolling Stones worldwide for its apparel, merchandise, and unique collaborations, both in-store and online, after launching in London in 2020.
“ This store represents an exciting new venture for UMG, and celebrates the incredible impact and role, that fans play in supporting their favorite artists,” said Naoshi Fujikura, president, and CEO of Universal Music Japan.
“In the coming months, the store will offer unique fan experiences for our artists, both domestic and international, creating new commercial opportunities for our artists and business.”
The new store displays the Rolling Stones’ “Lips and Tongue” logo and a variety of products on display and for sale. The Rolling Stones’ first new studio album in 18 years, Hackney Diamonds, was released alongside the launch of RS No.9 Harajuku, which also sells exclusive original Japanese-only clothing and items.
Questions & Answers
Q.What is the primary purpose of Universal Music Japan's new concept store?
What is the primary purpose of Universal Music Japan's new concept store?
The store aims to provide a platform for artists to express their creative ideas and share them with their audience. It will offer unique fan experiences for both domestic and international artists, creating new commercial opportunities for them and the business.
Q.Where is the new Universal Music concept store located?
Where is the new Universal Music concept store located?
The new four-storey concept store is located in the centre of Tokyo's Harajuku district. This area is known as a hip contemporary fashion destination.
Q.Which specific brand is featured within the Universal Music concept store?
Which specific brand is featured within the Universal Music concept store?
The store ranges the brand RS No.9, which gained notice from fans of The Rolling Stones for its apparel, merchandise, and collaborations. This brand initially launched in London in 2020.
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