Uniqlo same-store sales up 4 percent in July on stay-at-home demand
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Casual fashion brand Uniqlo’s Japanese same-store sales rose 4 percent year on year in July as consumers stocked up on comfortable “stay at home” clothes amid the novel coronavirus pandemic, its owner, Fast Retailing Co, said.
The rise in domestic same-store sales, including online purchases, followed a 26-per-cent jump in June, which came after a three-month slump when the coronavirus outbreak kept shoppers at home and tourists away.
“Stay at home demand” lifted July sales, with items such as stretchy jogging pants and oversized T-shirts proving popular, the company said.
Analysts have said Uniqlo’s focus on practical, everyday clothes rather than more on-trend fashion may help it weather the coronavirus downturn better than global peers.
Questions & Answers
Q.What specifically drove the increase in July same-store sales?
What specifically drove the increase in July same-store sales?
Demand for comfortable 'stay at home' clothes, such as stretchy jogging pants and oversized T-shirts, was popular among consumers during the pandemic.
Q.How does Uniqlo's performance in July compare to the previous month?
How does Uniqlo's performance in July compare to the previous month?
Uniqlo's same-store sales increased by 4 percent in July, following a more significant 26 percent jump in June.
Q.What factor might help Uniqlo perform better than other fashion retailers during the downturn?
What factor might help Uniqlo perform better than other fashion retailers during the downturn?
Analysts believe Uniqlo's focus on practical, everyday clothes, rather than more fashionable items, could help it navigate the coronavirus downturn.
Q.Did Uniqlo's same-store sales always show growth during the pandemic?
Did Uniqlo's same-store sales always show growth during the pandemic?
No, the recent increases in June and July followed a three-month period of decline when the coronavirus outbreak kept shoppers at home.
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