Uniqlo goes local for Singapore’s National Day

Uniqlo Singapore has collaborated with local artists to celebrate the country’s 55th National Day on August 9. The Japanese apparel retailer has teamed with Singaporean embroidery patch designers, Pew Pew Patches, to give customers free iron-on transfers as a gift. Three designs featuring Sanrio’s characters will be exclusively launched by Uniqlo Singapore.

The Sanrio patches giveaway promotion coincides with the launch of Uniqlo’s FW 2020 Sanrio characters UT Collection for women and girls, which starts on August 3.

According to the company, one patch is redeemable per customer, with a minimum purchase of two original-priced UTs from the Sanrio character collections and US$44 spend.

Tying in with the Singapore Food Festival, Uniqlo has also collaborated with the Singapore Tourism Board and local artist Mandy Kew to launch new food designs for its UTme! T-shirts.

Mandy Kew has created eight designs featured on UTme! shirts, which will be included in the festival’s media packs. Themed ‘Food, With Passion’, the designs of local famous dishes consist of Laksa, Kaya Toast and Kopi, Kueh Salat, Mee Siam, Kueh Tutu, Roti Prata, Chicken Rice, and Nasi Lemak.

“Mandy Kew carved out her niche by tapping into her passion for food to draw realistic (and yummy-looking) food using watercolors, resulting in a nostalgic look that will leave you craving for food,” the company said in a statement. “With her passion and in-depth knowledge of local food, and her unique realistic drawing style, she is a good and apt choice for this collaboration.”

The UTme! booth is exclusively at the Uniqlo Orchard Central Flagship Store.