UnionPay International’s Cross-Border Marketing Platform
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With the May Day holiday approaching, tourism in Asia is set to experience another peak. In anticipation of the increased tourist arrivals around the world, UnionPay International announced the expansion of its cross-border marketing platform, U Plan, to 1,600 stores in nine countries and regions around the world.
With U Plan, UnionPay Cardholders around the world can enjoy more savings when shopping with UnionPay Cards locally and overseas. To take advantage of the U Plan benefits, Cardholders can simply download the UnionPay International mobile app on iOS and Android phones prior to their travels. Through the app, Cardholders can access all the latest merchant discounts and promotions available at their travel destinations, and download exclusive U Plan discount coupons to be presented at the participating merchant’s point-of-sales counters together with their UnionPay Card (card number starting with 62), to enjoy additional savings on their travels.
Since the launch of U Plan in July last year, the cross-border marketing platform has expanded to 300 stores in Hong Kong, Macau, Singapore and Thailand in November 2016. With this latest expansion, the platform now covers 1,600 stores across the globe, as well as merchants in countries including Australia, Japan, New Zealand and the USA.
Some of the new merchants that have come on board U Plan include:
| Country/Region | Merchant | U Plan Benefits |
| Thailand | ShowDC | Enjoy 5% and an additional THB100 off when you spend a minimum of THB1,000 with UnionPay Cards upon presentation of U Plan coupon
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| Emporium, EmQuartier, Paragon Department Stores | Enjoy 10% off with UnionPay Cards upon presentation of U Plan coupon | |
| Korea | Doota Mall | Enjoy KRW30,000 off when you spend a minimum of KRW150,000 with UnionPay Cards upon presentation of U Plan coupon
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| Doota Duty Free | Enjoy KRW20,000 off when you spend a minimum of KRW200,000 with UnionPay Cards upon presentation of U Plan coupon
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| Japan | Mitsui Outlet Park, Mitsui Shopping Park LaLaport (Toyosu, EXPOCITY), DiverCity Tokyo Plaza, Coredo Muromachi
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Enjoy 10% off with UnionPay Cards upon presentation of U Plan coupon |
| Matsumoto Kyoshi | Enjoy 7% off when you spend a minimum of JPY30,000 with UnionPay Cards upon presentation of U Plan coupon“Since the launch of U Plan in July last year, the cross-border marketing platform has expanded to 300 stores in Hong Kong, Macau, Singapore and Thailand in November 2016.”
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| USA | Macy’s | Enjoy 20% off with UnionPay Cards upon presentation of U Plan coupon
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| Australia | JR Duty Free | Enjoy 10% off with UnionPay Cards upon presentation of U Plan coupon
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| T Galleria Sydney | Enjoy AUD25 off when you spend a minimum of AUD500 with UnionPay Cards upon presentation of U Plan Coupon
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| New Zealand | JR Duty Free | Enjoy 10% off with UnionPay Cards upon presentation of U Plan coupon
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| T Galleria Auckland | Enjoy NZD25 off when you spend a minimum of NZD500 with UnionPay Cards upon presentation of U Plan Coupon
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U Plan is the world’s first open cross-border marketing platform launched by UnionPay for Cardholders. By bringing together service providers in the finance, tourism and retail industries, U Plan provides a one-stop marketing platform for UnionPay and its partners to market products and services to Cardholders across geographical borders. Through the use of mobile applications and location services,U Plan enables a high-level of precision for UnionPay and partners to reach out to potential travelers prior to their travels, to promote special privileges and discounts that UnionPay Cardholders can enjoy at their travel destinations.
To date, U Plan has been well received by merchants and UnionPay Cardholders around the world. Moving forward, UnionPay International plans to expand the platform to more merchants in Europe and the USA, providing a wider range of gifts, discounts and VIP shopping booklets to enhance the overall experience for UnionPay Cardholders.
Questions & Answers
Q.Which new countries or regions have recently been added to the U Plan platform?
Which new countries or regions have recently been added to the U Plan platform?
With the latest expansion, the U Plan platform now includes merchants in Australia, Japan, New Zealand, and the USA. This significantly broadens its global reach beyond the initial launch territories.
Q.What is the process for UnionPay cardholders to use U Plan benefits when shopping?
What is the process for UnionPay cardholders to use U Plan benefits when shopping?
Cardholders must download the UnionPay International mobile app to access merchant discounts and download exclusive U Plan coupons. These coupons are then presented at the point-of-sale with their UnionPay Card to secure savings.
Q.When was the U Plan platform first launched and what was its initial scope?
When was the U Plan platform first launched and what was its initial scope?
U Plan was initially launched in July last year. By November 2016, it had expanded to 300 stores across Hong Kong, Macau, Singapore, and Thailand, marking its early presence in the region.
Q.What future expansion plans does UnionPay International have for the U Plan platform?
What future expansion plans does UnionPay International have for the U Plan platform?
UnionPay International aims to expand the platform to include more merchants in Europe and the USA. The plan is to offer a wider variety of gifts, discounts, and VIP shopping booklets to cardholders.
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