Unilever’s Omo Introduces ‘Wonder Wash’: Revolutionary 15-minute Cold Wash Detergent
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Omo, a renowned brand from Unilever, has introduced Wonder Wash, a novel liquid detergent series specifically formulated for quick, cold wash cycles. This product is designed to provide a comprehensive clean in an exceptionally short time—just 15 minutes—even at a low temperature of 20°C.
The innovative design of Wonder Wash makes use of a unique “Pro-S Technology”. This proprietary technology brings together cleaning agents with odour eliminators and fragrance enhancers for a superior laundry experience.
Wonder Wash offers two distinct variants catered to different laundry needs: Speed Clean, which is perfect for day-to-day wear, and Odour Refresh, designed specifically for sports and active wear.
Commenting on the launch, Kate Westgate, the Head of Marketing – Homecare at Unilever Australia, said, “With the introduction of Wonder Wash, we aim to provide a detergent that aligns with the swift pace of contemporary laundry routines.”
The marketing strategy for Wonder Wash includes a national campaign featuring brand ambassador Usain Bolt. This campaign spans across television, digital platforms, social media, and outdoor channels to reach a wider audience.
Wonder Wash is now available for purchase at a recommended retail price of $21 for a 1.18-litre bottle and $32 for a 1.94-litre bottle. Consumers can find this product at Woolworths, Coles, and independent retailers across the country.
Questions & Answers
What is Wonder Wash?
Wonder Wash is a new liquid detergent range from Omo, a brand by Unilever. It is designed to provide a thorough clean in as little as 15 minutes, even at temperatures as low as 20°C.
What are the different variants in the Wonder Wash range?
Wonder Wash offers two distinct variants: Speed Clean for everyday wear and Odour Refresh for sports and active wear.
Where can customers purchase Wonder Wash?
Wonder Wash is available at Woolworths, Coles, and independent retailers nationwide.