UniFriend Vietnam plans to expand in Ho Chi Minh City
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Korean childrenswear brand UniFriend Vietnam is planning expansion into Ho Chi Minh City via franchising.
After opening three stores in Hanoi towards the end of last year, the brand is seeking franchisees and agents to sell its products in Ho Chi Minh City and other cities.
Targeting children under 12 years old, UniFriend opens stores on main streets and department stores.
All stock is manufactured in Indonesia or Vietnam.
Founded in 2002, UniFriend now has more than 100 stores in Korea and other markets, including China, Malaysia, Singapore and Thailand.
Questions & Answers
Q.How does UniFriend Vietnam plan to expand its presence in Ho Chi Minh City?
How does UniFriend Vietnam plan to expand its presence in Ho Chi Minh City?
The brand intends to expand into Ho Chi Minh City through a franchising model. They are actively looking for franchisees and agents to sell their products across the city, building on their recent openings in Hanoi.
Q.What is UniFriend Vietnam's target demographic and where do they typically open their stores?
What is UniFriend Vietnam's target demographic and where do they typically open their stores?
UniFriend Vietnam targets children under 12 years old with its products. The company typically opens its stores in prominent locations, including main streets and within larger department stores, to maximise visibility.
Q.Where are UniFriend's products manufactured and how many stores does the brand currently operate?
Where are UniFriend's products manufactured and how many stores does the brand currently operate?
All stock for UniFriend is manufactured either in Indonesia or Vietnam. The brand, which was founded in 2002, currently operates over 100 stores across Korea and several other international markets.
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