Under Armour Singapore store largest yet
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The new Under Armour Singapore store at Bugis Junction is the fast-growing sportswear brand’s largest in the city, and second largest in Southeast Asia.
The fashionable sportswear brand is growing rapidly, especially in Asia where it has 15 solo-brand retail stores and a presence in nine markets.
The new Bugis Junction store is 2960 sqft (275 sqm), a fraction smaller than its largest, the 3000 sqft store at the Pavilion in Kuala Lumpur, Malaysia.
An instantly recognisable statuesque Under Armour logo is proudly erected at the front of the new brand house, while the concept for it echoes the industrial and gym-inspired interiors displayed in existing Under Armour brand houses, retaining the signature accents consistent to all global Under Armour stores – including the use of metal and wood furnishings and the Under Armour Thrones, large black leather seats with the logo stitched in red built within the footwear zone.
Under Armour says the Bugis Junction store “embodies a retail experience that awakens the fierce and high- intensity energy and signature philosophy of the Under Armour brand”.
It is the first store to exclusively stock the basketball range and childrenswear, and will soon exclusively stock the Hunting, Tactical and Outdoor series.
“Bugis Junction has been a key locale for entertainment, recreation and retail for both the youth and working professionals for decades. With many specialised gyms and fitness destinations in the area, Under Armour Bugis Junction is the ideal complement to kickstart or to maintain a fit and healthy lifestyle,” explains Michael Binger, CEO of Triple, the local licensee of the brand.
Questions & Answers
Q.How does the size of the new Singapore store compare to other Under Armour stores in the region?
How does the size of the new Singapore store compare to other Under Armour stores in the region?
The new Bugis Junction store, at 2960 sqft, is the largest Under Armour store in Singapore and the second largest in Southeast Asia. It is only slightly smaller than the 3000 sqft store in Kuala Lumpur, Malaysia.
Q.What unique product ranges will be available at the Bugis Junction store?
What unique product ranges will be available at the Bugis Junction store?
The Bugis Junction store is the first to exclusively stock Under Armour's basketball range and childrenswear. It will also soon be the exclusive stockist for the Hunting, Tactical, and Outdoor series.
Q.What is the design concept for the new Bugis Junction store?
What is the design concept for the new Bugis Junction store?
The store's design echoes the industrial and gym-inspired interiors found in existing Under Armour brand houses. It maintains signature global accents, including metal and wood furnishings and the characteristic Under Armour Thrones.
Q.Why was Bugis Junction chosen as the location for this new Under Armour store?
Why was Bugis Junction chosen as the location for this new Under Armour store?
Bugis Junction was chosen due to its long-standing reputation as a key location for entertainment, recreation, and retail among young people and professionals. The area also has many specialised gyms and fitness destinations nearby.
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