UK retailers to launch online d-store in China
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A group of former executives of high profile British retail brands are planning to launch a department store online in China, via JD.com.
The creators of the virtual department store to be called The Jack Russell Emporium are ex Marks & Spencer, Burberry and Jonathan Saunders. The new store will go live in September.
It will stock goods from brands such as Hackett, Reiss and Jigsaw, targeting the rising ranks of China’s middle class who aren’t yet quite cashed up enough to splurge on Louis Vuitton.
“That emerging market has disposable income for the first time; they are cultured and may have travelled to the UK once or twice so they don’t want domestic product, but they cannot afford luxury brands like Burberry and Louis Vuitton,” co-founder Jamie Powell, told Drapers.
The Jack Russell Emporium will launch with 10 brands initially and expand to 25 by Christmas, before adding a further 75 brands next year.
Questions & Answers
Q.Which former executives are involved in creating The Jack Russell Emporium?
Which former executives are involved in creating The Jack Russell Emporium?
The creators of the virtual department store are former executives from high-profile British retail brands. They previously worked at Marks & Spencer, Burberry, and Jonathan Saunders, bringing significant experience from these well-known companies.
Q.When is The Jack Russell Emporium scheduled to go live and how many brands will it offer initially?
When is The Jack Russell Emporium scheduled to go live and how many brands will it offer initially?
The new online department store, The Jack Russell Emporium, is set to go live in September. It will launch with ten brands initially, with plans to expand its offering to 25 brands by Christmas.
Q.Which specific British brands will The Jack Russell Emporium stock at launch?
Which specific British brands will The Jack Russell Emporium stock at launch?
The Jack Russell Emporium will stock goods from several British brands. These include Hackett, Reiss, and Jigsaw, aiming to provide a curated selection for its target audience in China.
Q.Who is the target demographic for The Jack Russell Emporium in China?
Who is the target demographic for The Jack Russell Emporium in China?
The target demographic for the online store is China’s rising middle class. These consumers have disposable income and are cultured, but they are not yet able to afford more expensive luxury brands like Louis Vuitton or Burberry.
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